It's social contagion all the way down. A lot of people have noted that small tech companies tend to imitate Google. But I think that Google is now looking at t

It's social contagion all the way down. A lot of people have noted that small tech companies tend to imitate Google. But I think that Google is now looking at the state of the industry and trying to get ahead of trends too (reactive rather than a market maker). So it causes this amplification loop where big tech copies small tech, who are copying big tech.