No I am pointing out that you are ignoring how it is defined and the fact that it needs to be defined within the context of organizational strategy and vision b

No I am pointing out that you are ignoring how it is defined and the fact that it needs to be defined within the context of organizational strategy and vision before usefully claiming it is up or down. Google's problem for example is NOT that they are unable to sell more ads because their programmers are not productive - it's that they lack the vision to take the company from ad based to diversified and profitable in other areas which they have badly failed to do while still hiring ton of people and then laying them off. That's not productivity problem - it's a strategy/vision and bad hiring practices problem. Even if it meant that somehow you could hack the productivity metric to show it was reduced in some light - it doesn't mean jack when you are productive doing things that don't help your revenues.