1) He mentioned releasing a new version of the software at the same time. It is almost a rule that announcing new releases in blogs or sending customers a news

1) He mentioned releasing a new version of the software at the same time. It is almost a rule that announcing new releases in blogs or sending customers a newsletter always makes a noticeable increase in visits to your page, including downloads of your app. 2) Lots of shareware trackers check an industry-standard file on the app's web site to learn about updates, drawing more attention to apps that are "new" or "updated." 3) With a software product, as with web apps, the goal of your site is to get the person to use your product, if not pay for it outright. Therefore, there should be an actionable prompt to download the software on every page (though not always in the form of a big red button, of course.) As most visitors leave the homepage of most web sites they've never been to before right away, there should be something for them to do.