> If you wanted to call for a reservation at a particular restaurant, check movie showtimes at a particular theater, you would go to the yellow pages If you wa

> If you wanted to call for a reservation at a particular restaurant, check movie showtimes at a particular theater, you would go to the yellow pages If you wanted to find the number of a particular restaurant, the white pages were far more efficient. The yellow pages were primarily useful when you wanted a list of restaurants, not a specific one. Something else that was nearly 100% ads: the old Computer Shopper magazine. As I recall, they printed just enough editorial material to qualify for the "literature" postal rate rather than the "advertising" rate.