Is there any evidence that all this algorithmic magic is enabling new business models that are not based on adtech more likely? I think the revenue assumption

Is there any evidence that all this algorithmic magic is enabling new business models that are not based on adtech more likely? I think the revenue assumption here lies on the fact that GPT generates content when the web wait for the user to provide the content. Generates congent, for lawyers or hospitals for example - pardon my lack of imagination. So a basic business model would be to charge per request I suppose.