Search existed before Google. They also didn't invent adtech. Instead of a marginal improvement, they made it so much better that the previous option looked sil

Search existed before Google. They also didn't invent adtech. Instead of a marginal improvement, they made it so much better that the previous option looked silly. If such a disruption happens again to the core technology (e.g. search through a ChatGPT-like entity), whether the financial backing is adtech will be irrelevant.