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Hey, man. Welcome to the club! Failure sucks but its the stuff of wisdom. I hope you haven't thrown in the towel completely. You need to give you your app a toe
by dsleno 15y ago
Hey, man. Welcome to the club! Failure sucks but its the stuff of wisdom. I hope you haven't thrown in the towel completely.
You need to give you your app a toe hold. Start local. Go to the local college and give it away. Do some interviews. Take out a few cheap local radio ads. Try to reach a tipping point in your market. Find clusters of people who want to use it, like a fraternity or sorority. Pay a local bar to promote it. Do a contest like "find me and get a free beer." Yes, not quite the easy overnight success we all envision. Sometimes its like that.
Use this local feedback to improve, then rebrand it as grooooovy and launch national again, this time with the ability to zoom your range from 500 miles to 100 feet. Don't give up just because you hit a little bump, like a failed launch. My friends and I have bounced back from worse.
http://bit.ly/ysXZTz http://bit.ly/ysXZTz