In-house incubators are pretty much normal these days (see ambidextrous organization). Even smaller companies like JetBrains are running them for ages. Nobody w

In-house incubators are pretty much normal these days (see ambidextrous organization). Even smaller companies like JetBrains are running them for ages. Nobody wants to miss the next big thing but you need to shield your existing business from anything that might disrupt it, so you make your incubator organizationally separate.