One way to have folks realize some of what they believed was impossible to measure is to run a thought experiment: what if one were to clone the org; between a

One way to have folks realize some of what they believed was impossible to measure is to run a thought experiment: what if one were to clone the org; between a control group and the other, what would X look like? Where X could be something like employee engagement or the like--something nebulous that could be made concrete, or to reduce uncertainty. From How to Measure Anything 2e