My current theory about influencing people is that, for people already convinced of a position, small, indirect, and constant statements are more influential th

My current theory about influencing people is that, for people already convinced of a position, small, indirect, and constant statements are more influential than large, direct, and infrequent (or frequent, for that matter) statements. eg, a bunch of people mentioning offhand over the course of a few years that they're recycling is more influential than a big recycling lecture directed at a single audience. In that regard, small inaccuracies are important to counter in order to preserve a particular narrative. The current meme war around Russia's illegal invasion of Ukraine is a great case study