> A few layers of shares later, the post is going viral, reshare-optimized ranking algorithms are putting it top of everyone’s feeds, and the dairy industry is

> A few layers of shares later, the post is going viral, reshare-optimized ranking algorithms are putting it top of everyone’s feeds, and the dairy industry is using ads to boost distribution. Ad-funded news sites see that the topic is trending and quickly produce copycat articles, including some that say cheese makes you immortal, or immune to vampires. Millions of people, seeing similar arguments from many sources, assume it to be true, switch to cheese only diets, and get admitted to hospital with cheese overdoses. Help me out here, so this person who does not have a history of going "viral" which I assume means likes by well reputed long term accounts that have good ad engagement (they buy stuff in reponse to ads) makes some content and their algorithm allows that to go viral because ______? No proven commercial or reputationsl benefit. So what gives?