Indeed, pretty much all such cases of individuals being prosecuted that I can think of are ones where the act is illegal regardless of it taking place as part o

Indeed, pretty much all such cases of individuals being prosecuted that I can think of are ones where the act is illegal regardless of it taking place as part of the company, i.e. not a concept that purely relates to corporations and has no direct equivalent in the personal sphere. You can also just draw the line to "how would you argue in court that someone wasn't trying to maximize profit". Even if it was illegal (it isn't) it's impossible to prove beyond reasonable doubt in 99.99% of cases where it's brought up online.