Right now I sell to founders, but to build a viable business I need to sell to HR (HR SaaS). I don't know much about HR. I've built a team, I've contemplated th

Right now I sell to founders, but to build a viable business I need to sell to HR (HR SaaS). I don't know much about HR. I've built a team, I've contemplated then written a ton of policies, I've dealt with HR related issues, but I've only done it in one company, and I didn't hire any experienced HR people to help. Here is how I am approaching the problem. 1 - I joined all of the relevant Facebook and Reddit communities, and spend about 30 minutes per day just reading HR problems/solutions/discussions. 2 - Every time I talk to an HR person during sales / customer success, I ask them where they learn from, what their career path has looked/looks like, how purchasing decisions are made, etc. 3 - I've begun searching and listening to the podcasts my competitor's founders appear on. 4 - I'm going to start a local meetup, hopefully expand it into a regional conference. TL;DR: Join communities and consume content created by your target audience.