The good news is that you don't have to choose. Launch at $0.99 and look for huge exposure. If that happens, great! If not, you can experiment, get a sense of w

The good news is that you don't have to choose. Launch at $0.99 and look for huge exposure. If that happens, great! If not, you can experiment, get a sense of what the elasticity curve for that particular app looks like, and price it optimally.