> a lot of very intelligent people will see that $25 burger and decide that they'd rather go somewhere where the burger is $20, because it "feels cheaper". Is

> a lot of very intelligent people will see that $25 burger and decide that they'd rather go somewhere where the burger is $20, because it "feels cheaper". Isn't that the whole foundation of capitalism? If I'm the best at making widgets I can pump them out at $4/pop while the competition needs to do $5/pop and eventually my process for widget making is the dominate one. Maybe somebody innovates and gets down to $3/pop but in the end society is able to get more widgets/$. IMO, the real problem is all of these hidden fees. The idea of a price is that it's how much something will cost. The fact that you can juice your sales by providing a non-total price is a market distortion and should be corrected.