Sure, but Google always billed themselves as a non-traditional company, and prided themselves on social responsibility. That helped in hiring as they became one

Sure, but Google always billed themselves as a non-traditional company, and prided themselves on social responsibility. That helped in hiring as they became one of the most desirable companies to work for, even when their salaries were outstripped by their peers (e.g. Facebook). There will be long term effects on their hiring based on this moving further showing they are becoming just another traditional company. What's to differentiate them from IBM or Microsoft now?