One of their huge endeavors is to build an ad-tech company that serves ads based off of first-party data that they gather on Vox Media sites. It's a fairly inge

One of their huge endeavors is to build an ad-tech company that serves ads based off of first-party data that they gather on Vox Media sites. It's a fairly ingenious way a media company is diversifying their revenue tbh, especially with the upcoming death of the cookie: https://www.voxmedia.com/2022/6/9/23161429/vox-media-unveils-updates-to-its-first-party-data-platform-forte-following-acquisition-of-group-nine https://www.voxmedia.com/2022/6/9/23161429/vox-media-unveils...