Why does anyone think first-party trade-in programs are ever in good faith? There's zero incentive for them to be. They say, plainly and directly on the trade-i

Why does anyone think first-party trade-in programs are ever in good faith? There's zero incentive for them to be. They say, plainly and directly on the trade-in site, that they estimate offering "up to $670" for a MBP. If that's a bad deal, don't sell it back to the company that'll make the highest margin off it?