> After all, lots of online service subs eliminate ads in the product, so why not Twitter? Lots of online service subs are eliminating the ad-free thing now, b

> After all, lots of online service subs eliminate ads in the product, so why not Twitter? Lots of online service subs are eliminating the ad-free thing now, because they know they can prove more value of paying users to their advertisers. I don't think the NY Times subscription was ever ad-free, and many publishers are now removing that perk. But I agree with you. I would've paid for Twitter Blue if it were completely ad-free. This is the main value of YouTube Premium to me.