> With that level of customization and personalized media, I wonder if we will feel even more fragmented culturally as we lose these common narratives and touch

> With that level of customization and personalized media, I wonder if we will feel even more fragmented culturally as we lose these common narratives and touch points. The thing is, people like having these common narratives. They like talking with their friends about ongoing stories, they like telling their friends about new interesting things that they're watching. I don't think any sort of system without that would work. I just don't think it's what people want out of their media.