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Very true. But announcing it ahead of time and providing time for a wind down also would've required a comms team.

by bink 4y ago

tzs 4y ago
How would that require a comms team? PS: let me clarify a bit. I'm not saying that Twitter should not have or does not need a comms team or that getting rid of them was not a stupid thing for Musk to do. What I'm trying to say is that this latest stupid thing (not giving any warning about changing their app API rules so that app developers and users could have some time adjust) doesn't really have anything to do with the lack of a comms team. It's not one of the stupidities that naturally falls out of not having a comms team. In this case all that was needed was for Musk when he decided to change this policy to (1) tell whoever he ordered to implement it to deploy it on $FUTURE_DATE, and (2) tweet that he'd ordered this change and it will go live on $FUTURE_DATE.
- sonofhans 4y ago
  One of the many values of a good communications team is that they communicate in both directions. They’re not just mouthpieces for the company, they know the customers and users and market as well. A good comms team will tell the company when users are confused about something; a great comms team will tell the company _before_ users get confused at all. By shutting down the comms team, Musk isn’t just saying that he doesn’t want to play by corporate communications rules, he’s saying that he doesn’t want to _listen_ to anyone, either.
  - twelve40 4y ago
    comms teams are great, but how hard is it to post a simple straightforward writeup about the upcoming change? heck he even announced a bunch of other stuff from his personal account before, even promising to put stuff like this up for voting. confused
kalleboo 4y ago
Musk could have just tweeted "As we focus on increasing the velocity of developing new features we don't want the baggage of maintaining the legacy API for clients so we're going to wind down support for third-party clients in a month from now." and it would have headed off like 70% of the hate. You don't need a comms team for that.

Very true. But announcing it ahead of time and providing time for a wind down also would've required a comms team.

by bink 4y ago

Very true. But announcing it ahead of time and providing time for a wind down also would've required a comms team.

tzs 4y ago

How would that require a comms team? PS: let me clarify a bit. I'm not saying that Twitter should not have or does not need a comms team or that getting rid of them was not a stupid thing for Musk to do. What I'm trying to say is that this latest stupid thing (not giving any warning about changing their app API rules so that app developers and users could have some time adjust) doesn't really have anything to do with the lack of a comms team. It's not one of the stupidities that naturally falls out of not having a comms team. In this case all that was needed was for Musk when he decided to change this policy to (1) tell whoever he ordered to implement it to deploy it on $FUTURE_DATE, and (2) tweet that he'd ordered this change and it will go live on $FUTURE_DATE.

sonofhans 4y ago
One of the many values of a good communications team is that they communicate in both directions. They’re not just mouthpieces for the company, they know the customers and users and market as well. A good comms team will tell the company when users are confused about something; a great comms team will tell the company _before_ users get confused at all. By shutting down the comms team, Musk isn’t just saying that he doesn’t want to play by corporate communications rules, he’s saying that he doesn’t want to _listen_ to anyone, either.
- twelve40 4y ago
  comms teams are great, but how hard is it to post a simple straightforward writeup about the upcoming change? heck he even announced a bunch of other stuff from his personal account before, even promising to put stuff like this up for voting. confused

kalleboo 4y ago

Musk could have just tweeted "As we focus on increasing the velocity of developing new features we don't want the baggage of maintaining the legacy API for clients so we're going to wind down support for third-party clients in a month from now." and it would have headed off like 70% of the hate. You don't need a comms team for that.