In terms of search the biggest problem is less Google itself and more the web. It’s now just a low quality generated content minefield of affiliate links and ot

In terms of search the biggest problem is less Google itself and more the web. It’s now just a low quality generated content minefield of affiliate links and other hot garbage. I bet they could do a better job of punishing those sites, but it’s a race to the bottom with that stuff. It’ll only become worse as LLMs advance.