It’s not that simple. It’s possible to create win-win scenarios. For example, most ad-funded websites post content to Twitter, even though Twitter sells ads to

It’s not that simple. It’s possible to create win-win scenarios. For example, most ad-funded websites post content to Twitter, even though Twitter sells ads too. Why? Because tweeting drives additional traffic, which creates a net gain in ad dollars for the site. Despite the seeming direct competition for ad dollars, both Twitter and websites have made more money by working together. The argument for Twitter client apps is that Twitter needs free content to sell ads against, and many of their most prolific tweeters loved the client apps. Now Twitter will get to see if killing apps reduces tweet content quality or quantity enough to notice.