Another piece of this puzzle is that in a lot of cases, chemical reactions have an exponential sensitivity to energy levels. The visible light spectrum corresp

Another piece of this puzzle is that in a lot of cases, chemical reactions have an exponential sensitivity to energy levels. The visible light spectrum corresponds to photons with energies of roughly 1.6 to 3.4 electron volts. That's a non-trivial amount of energy, enough to break the weaker bonds in many kinds of molecules. In comparison, our environment is awash in huge numbers of thermal infrared photons, with energies on the order of 0.025 eV. But each of these photons has much less than 1/100th the effectiveness when it comes to interacting with atomic bonds. As for the photopigments themselves, you can think of them kind of like atomic-scale mousetraps. Once a photosensitive molecule has been put into a highly energetic state, it only takes a tiny stimulus to make it release that energy, eventually leading to a much larger nerve impulse. Biological photosensors have been optimized by evolution to take advantage of this effect.