3 ms·
You can't run an advertising business period. Advertising is always on borrowed time. Even if you have some sort of magical solution that will literally force p
by Nextgrid 4y ago
You can't run an advertising business period. Advertising is always on borrowed time. Even if you have some sort of magical solution that will literally force people to watch ads, their effectiveness will still fade over time as people develop resistance to them (see "banner blindness" for prior art), so in the short term you can compensate by including more ads but there's only so much ads you can include before users leave completely because the ads-to-content ratio is too high.
It's time we have less toxic and actually sustainable business models.