4 ms·

I agree 100% but, if you wanted to change ecosystem as whole (not just for music), what alternatives are there, really? They clearly get away with this because

• CSSer 4y ago
  Sonos and Spotify both do more to make this possible than Apple is doing. I don't have to leave Apple to take advantage of these, but I don't have to stay or continue to buy their devices either. Overall, my confidence in the brand is just greatly reduced enough to seek out and evaluate alternatives next time I go looking for a device solution when previously my faith was high enough to not look beyond Apple. Heck, I could hack something together myself and get something more integrated. You can look at it as others catching up or Apple slowing down, but the bottom line is that Apple isn't ahead of the pack anymore on this. I think they've focused so much on supply chain logistics and hardware that they've completely lost sight of the core day-to-day software user experience that originally created that die-hard Apple loyalty.