There's a comment on reddit by someone who claimed to be working on this when it was started - the entire program was to avoid paying money to Google for search

There's a comment on reddit by someone who claimed to be working on this when it was started - the entire program was to avoid paying money to Google for searches resulting in sales on Amazon, by making Amazon the first place to go instead of Google. https://www.reddit.com/r/technology/comments/10ft5iv/amazon_discontinues_charity_donation_program_amid/j4znb8y/ https://www.reddit.com/r/technology/comments/10ft5iv/amazon_...