Something insidious that happened to a lot of customers with Impossible, and I actually think this is a "good" thing for those who were omnivorous-- Burger King

Something insidious that happened to a lot of customers with Impossible, and I actually think this is a "good" thing for those who were omnivorous-- Burger King(One of the largest fast food chains in America) was cooking Impossible Burgers in the same grease as real meat. People were saying "Wow Impossible tastes just like beef, maybe better!" I think this kind of transition, while somewhat deceptive, is great because it opens people's minds to the idea of a plant burger. Later on, you can eliminate the beef grease and the same people will continue enjoying Impossible Burgers because their palate has become more receptive. Then perhaps they might be open to other vegetarian options that are less oriented toward animal meat. I think these kind of gradual behavior changes are quite powerful where beating someone over the head with tofu and chickpeas fails.