Maybe I'm old-fashioned, but if I read the news I don't mind learning something new. He could've used "typeface" and added a 1-sentence explanation at his first

Maybe I'm old-fashioned, but if I read the news I don't mind learning something new. He could've used "typeface" and added a 1-sentence explanation at his first use of the term. Readers probably would appreciate getting a new piece of trivia. And those who already knew that can also have a little "I knew that!" proud moment.