It's supposed to be a gateway product that will eventually entice hardcore meat eaters to first try fake meat I agree, but I don't think it's a gateway. They w

It's supposed to be a gateway product that will eventually entice hardcore meat eaters to first try fake meat I agree, but I don't think it's a gateway. They want to replace all those beef burgers with Impossible meat burgers. However things like Impossible meat, while very impressive, cost more than the real thing and don't taste right. It's the uncanny valley of meat. The best vegan food is stuff you couldn't do with meat at all. Just look at Indian or Thai/Vietnamese cuisine. That's my point. There's plenty of good meat free or meat reduced food. But we're not running campaigns to encourage less meat consumption or promoting the cuisines of other cultures. Instead they created a company to make and sell hyper realistic fake meat. If you were really concerned about your meat consumption and it's impact on the environment, you'd just eat less meat. It's 100% actionable without these companies and tastes better.