I disagree - the fundamental problem with mass-market goods is the value proposition. For a new product to replace an existing one, it has to be at least two o

I disagree - the fundamental problem with mass-market goods is the value proposition. For a new product to replace an existing one, it has to be at least two of cheaper, better, and/or more convenient. More convenient is out, and plant-based meat substitutes are neither cheaper nor better than meat. They need to be both. (Better is a complex of attributes. Taste, texture, variety, tolerance of varied cooking and consumption patterns, keeping duration, side-effects of consumption (like nausea, feeling full, or fibres sticking in teeth), and in the long term, health effects, among them.)