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Every ad these days is 'spyware', despite the ineffectiveness of "personalized adverts". I worked for an SSP, and always loved the data we got back from DMPs c
by EdwardDiego 4y ago
Every ad these days is 'spyware', despite the ineffectiveness of "personalized adverts".
I worked for an SSP, and always loved the data we got back from DMPs categorising the same user into "segments".
Sometimes they were a man, until five impressions later they weren't, the guesses at age varied significantly also.
That said, none of those DMPs were Google. I believe that they'd actually be able to correctly segment you, because, well, it's Google, one of the companies putting the brightest minds of our generation to work on the problem of optimising CTR.
- b112 4y agoThe idea that a family, a household, or even just roommates, with no gmail, no login to much of anything, might all use the same computer, or even share a tablet? Well, that must give people at google a conniption fit.
- EdwardDiego 4y agoThey can distinguish you based on some fingerprinting and, most importantly, browsing behavior. That's what FLoC was about - with enough data, you don't need third party cookies to recognise a user.