People buy things that they feel says something about them. That is human nature. We want to fit in. In certain groups that Louis Vuitton bag is the thing. Othe

People buy things that they feel says something about them. That is human nature. We want to fit in. In certain groups that Louis Vuitton bag is the thing. Other groups may still feel that the Michael Kors bag is the thing. Others may feel that a plastic bag signifies their rejection of status symbols. Your choice of bag will be informed by the group that you want to fit into. Many people want to be successful. Money is a proxy for success. Expensive things indicates you have money. I'd like to think I'm immune to all this but I'm not. I can identify when I want to spend money just to fit in a group, I can then pause and think, and my wallets much healthier for it.