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I think this is a little short-sighted on Amazon's part. PTA/PTOs were onboarding loyal Amazon customers via Amazon Smile because of the fundraising. In the la
by CodeWriter23 4y ago
I think this is a little short-sighted on Amazon's part.
PTA/PTOs were onboarding loyal Amazon customers via Amazon Smile because of the fundraising. In the last PTO I was involved with, Smile accounted for about 2% of our donations ($3000/year = ~$150K in household spending from our school).
To put that in perspective, about 90% of our $150K annual fund raise was direct donations from parents and local businesses, AND Amazon's contribution was 3 of the 60 MacBook Airs in the One-to-one laptop program our magnet was funding annually. Maybe we judge "effectiveness" on a different scale than Amazon but we sure appreciated their 5% contribution to that program.
Now these organizations will switch all that customer loyalty to Target Red Card.
- mouly 4y agoDoes Target Red Card offer charity donations like Amazon Smile? Asking for our PTO.
- jacurtis 4y agoYou don't even need the Red Card. Go into your Target app, go to your account, click on "Target Circle" and then you scroll down to where it says "Vote for NonProfits". I only learned about this a few months ago. I saw that I had accrued like 80 "votes" for non-profits. So you can go in there and distribute your votes to applicable non-profits in the area and presumably each vote is worth a fixed amount that is sent to them. I know very little about the program other than using it as a consumer over the last few months. But hopefully that helps. I don't have the Target Red Card. But I use the app for savings, so I scan the app when I checkout at Target and i've been accruing these votes the whole time without realizing.
- rcme 4y agoLooks like Target stopped supporting schools through Target Red Card in 2016? https://www.ptotoday.com/pto-today-articles/article/6232-target-to-end-redcard-school-donation-program https://www.ptotoday.com/pto-today-articles/article/6232-tar...
- CodeWriter23 4y agoCoincidentally, same year we started homeschooling. Hence my ignorance on the topic.
- dougmany 4y agoWait, you have a PTO for home schooled kids?
- deleted 4y ago[deleted]
- yebyen 4y ago> In the last PTO I was involved with
- CodeWriter23 4y agoNo
- whoopdeepoo 4y agoKinda off topic but why do grade school kids need a MacBook air?
- jacooper 4y ago[flagged]
- shepherdjerred 4y agoDon't be snarky. It doesn't add to the discussion. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
- fortituded0002 4y agoWhere's the reference to grade school coming from? It wasn't in the original post.
- blep_ 4y agoPTAs are primarily/only a thing in grade school.
- dhosek 4y agoMy high school had a PTO back in the 80s and checking the local public high school, it too has a PTO.
- jasonfarnon 4y agoDo high school kids need macbook airs?
- xdavidliu 4y agoI don't know if high school kids need macbook airs, but I also don't see how that answers the question of where "grade school" was in the original comment
- michaelcampbell 4y agoWhat's a PTA/PTO?
- pionar 4y agoParent Teacher Association/Organization, basically a parents group for a school.
- Breza 4y agoIt's shortsighted for other reasons as well. On Android, you had to have notifications enabled in order to buy through Amazon Smile. Being able to deliver ads via push notification is a useful way to increase sales. I guess they weren't making enough money from it to cover the costs to charity?