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I think that Beyond is feeling the pinch more, because it just tastes terrible. Impossible isn't as good as a real burger, but it's significantly better than Be

I think that Beyond is feeling the pinch more, because it just tastes terrible. Impossible isn't as good as a real burger, but it's significantly better than Beyond, and Impossible is fine (discounting the cost) for filling out a spaghetti sauce or something where you can't taste the meat that well. So I think it's consumer preferences at work here

yunwal 4y ago
Impossible, to me, tastes better than most grocery store burgers. Certainly better than the cook-from-frozen ones that it’s closest to in texture, plus they crisp up better on the grill. If it were as cheap I don’t think I’d ever have another beef burger unless it was from a butcher/steakhouse.