Yeah, they would. But if Amazon committed to Smile for 2 years, then they could say "We're re-upping our commitment for 2 more years" every 2 years, bringing e

Yeah, they would. But if Amazon committed to Smile for 2 years, then they could say "We're re-upping our commitment for 2 more years" every 2 years, bringing even more PR for it. And when it ended, there would still be some outrage, but probably not as much.