If you look at the other articles published by the author, Deena Shanker, they are pretty much all doom-and-gloom headlines related to plant-based companies: h

If you look at the other articles published by the author, Deena Shanker, they are pretty much all doom-and-gloom headlines related to plant-based companies: https://www.bloomberg.com/authors/ASznQGEjaUE/deena-shanker https://www.bloomberg.com/authors/ASznQGEjaUE/deena-shanker This does not look like someone objectively trying to sort through the facts and present a representative picture of the state of things. Just something to consider.