Impossible is also easier to cook with (for me). It can be difficult for either to cook burgers with if you don’t buy pre-formed patties. But Beyond seemed just

Impossible is also easier to cook with (for me). It can be difficult for either to cook burgers with if you don’t buy pre-formed patties. But Beyond seemed just a little more difficult. And gross. Uncooked Beyond was a little more gooey than Impossible. Just from that regard, I could see Impossible performing better because it is easier to integrate into existing recipes. Don’t discount the contribution of cooks in this equation.