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Right now you pay an extra $1 or more for the Impossible version of a burger, so there was a spike of curious people trying it once, and now it's leveled off to
by taco_emoji 4y ago
Right now you pay an extra $1 or more for the Impossible version of a burger, so there was a spike of curious people trying it once, and now it's leveled off to the much smaller number of people who are willing to pay the premium regularly. But getting the average consumer to switch requires competitive pricing. This shouldn't be surprising to anyone.