Because it IS news to a lot of people. And putting it in context brings home the reality and implications of tracking that many people may not be aware of. If

Because it IS news to a lot of people. And putting it in context brings home the reality and implications of tracking that many people may not be aware of. If you've ever seen any SaaS websites where they have... - Our Product vs Competitor 1 - Our Product vs Competitor 2 - Our Product vs Competitor 3 - Our Product vs etc... ... then you can see why this is important from an SEO perspective.