I believe you should have the same attitude when giving an interview e.g. to a member of the media. They will make it feel like a personal conversation which is

I believe you should have the same attitude when giving an interview e.g. to a member of the media. They will make it feel like a personal conversation which is intended to get you to share your story and views, but in the end they are really telling their story and their views, and will use what you say to support that whether you agree with what they are saying or not.