Durable plant-based meat brands have existed for decades. Beyond/Impossible certainly raised the bar, but when I was a vegetarian teenager in 2003-4, Tofurkey h

Durable plant-based meat brands have existed for decades. Beyond/Impossible certainly raised the bar, but when I was a vegetarian teenager in 2003-4, Tofurkey had already been a thing for a long time, and as far as I know still is. Impossible/Beyond had a “tech company” veneer, so a certain kind of business writer maybe expected more from them in terms of growth, but that was probably never a realistic way to judge these companies.