Oh god yes. The "collect data" was such an "underpants gnomes" business model thing. Just thinking about it gives me flashbacks to industry events where insuffe

Oh god yes. The "collect data" was such an "underpants gnomes" business model thing. Just thinking about it gives me flashbacks to industry events where insufferable people droned at me about this. And yes, another vote here for early proofs of concept and rigorous testing. Not everybody gets what really matters in data quality, but the surest way to find out is to try to build something and see if it really works.