That's an important part of the answer (if not the answer) and should have been highlighted in OP. We've had a bit of inflation lately. Food in particular has b

That's an important part of the answer (if not the answer) and should have been highlighted in OP. We've had a bit of inflation lately. Food in particular has become more expensive. Maybe this doesn't affect the average HNer much, but it absolutely does affect a lot of others. At the margins, which is where markets are made, quite a lot of people who might have bought plant-based meats won't at these prices.