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One very local anecdote that seems to contradict this: my local Trader Joe’s is nearly always out of Impossible burgers. On many occasions, I have stood in line
by andersco 4y ago
One very local anecdote that seems to contradict this: my local Trader Joe’s is nearly always out of Impossible burgers. On many occasions, I have stood in line at the shelf where they are kept, waiting for the person who is unboxing them and supposed to be stocking shelves but basically just handing directly to customers. Maybe not representative of the larger marketplace but at least in that store they are the proverbial hotcakes.
- telotortium 4y agoI think that Beyond is feeling the pinch more, because it just tastes terrible. Impossible isn't as good as a real burger, but it's significantly better than Beyond, and Impossible is fine (discounting the cost) for filling out a spaghetti sauce or something where you can't taste the meat that well. So I think it's consumer preferences at work here
- yunwal 4y agoImpossible, to me, tastes better than most grocery store burgers. Certainly better than the cook-from-frozen ones that it’s closest to in texture, plus they crisp up better on the grill. If it were as cheap I don’t think I’d ever have another beef burger unless it was from a butcher/steakhouse.