> We finally got around to doing this recenty, and realised that the data simply isn’t of high enough quality to be useful for much at all. I suspect that they

> We finally got around to doing this recenty, and realised that the data simply isn’t of high enough quality to be useful for much at all. I suspect that they just didn't have the right people on the team, or those people were busy and haven't gotten around to it. This is sad, but it's an important cautionary tale for businesses that plan to collect data first, and later hire a data person to turn that data into gold. Many, many businesses in the 2010s probably failed because they thought they could do this. The truth is that you need data people involved from the beginning, and continuously throughout the project, in order to monitor and evaluate the data being collected, building proof-of-concept models along the way, and to adjust the data collection process as problems are discovered and new techniques are developed.