> I don't think they're going for the health angle - this is junk food, just not from a live animal. No one is saying you can live off plant-based burgers exclu

> I don't think they're going for the health angle - this is junk food, just not from a live animal. No one is saying you can live off plant-based burgers exclusively, they're an indulgence, and they're aiming for the "close enough" crowd that doesn't mind indulgences. Wait until the big players like Coca-Cola, Unilever, Nestle & co. enter the party, and see major lobbying to promote this ultra-processed food as healthy because #PlantBased, like they've done for decades with their other products. The marketing for this stuff has already been extreme in the United Kingdom in the past couple years, with the real deal seen as vile and immoral, after being labelled as unhealthy since the 60s due to shoddy dietary science. After all, there is not much money or processed products you can make off real meat. With plant-based fake meat, the potential profits are unimaginable.