"Jobs to be done" are thought by some to be a better way of thinking about your product users than personas. https://hbr.org/2016/09/know-your-customers-jobs-t

"Jobs to be done" are thought by some to be a better way of thinking about your product users than personas. https://hbr.org/2016/09/know-your-customers-jobs-to-be-done https://hbr.org/2016/09/know-your-customers-jobs-to-be-done https://www.springboard.com/blog/design/user-personas-vs-jtbd/ https://www.springboard.com/blog/design/user-personas-vs-jtb...