IMHO, this sort of thing is not really going to be a consumer-driven change. If the commercials for meat alternatives are compelling enough even in the face of

IMHO, this sort of thing is not really going to be a consumer-driven change. If the commercials for meat alternatives are compelling enough even in the face of lobbies and subsidies, capitalism will drive the big fast food chains to market these more aggressively at more attractive price points and nudge consumer preferences in that direction.