This article seems a little self contradictory and also goes against my own anecdotal experience. In the UK I am seeing more faux-meat products than ever. And

This article seems a little self contradictory and also goes against my own anecdotal experience. In the UK I am seeing more faux-meat products than ever. And at least half of the adverts I've seen in the last few months for meat products (fast food burgers, frozen foods, etc.) have been for "fake meat". It seems as popular as ever. I know people that will now buy mostly a fake meat based meal, where as before they would have eaten the vegetarian option (for example the vegetable patties that were available before the fake meat choices).